o2 Blueroom Priority Ticket Sales
For this traffic intensive project, we were asked to provide a short term solution to allow for high traffic loads during Blueroom Priority Sales. Previously, any popular artists would cause their site to crash under the strain of the ticket demand, which would not only lose them sales, but ultimately customer loyalty and positive brand perception.
To counter this, we implemented our load balancer service which allowed them to take advantage of not only their existing hosting servers, but enabled them to spread in to the cloud using both AWS and Rackspace hosting. With our solution in place, no further outages were experienced, even during the busiest periods.
Solution: 12+ live servers with traffic balanced between four locations, and a dedicated landing page.
This allowed us to bring together multiple providers and deliver a high load, super fast solution to o2 during peak traffic times. With zero downtime reported on the o2 side, this was considered a great success.