Improve End User Experience

Nothing can be worse for the user to wait for a website to load, in fact, most of the time they don’t. Many studies have shown that after around 4 seconds most users will have clicked away and gone elsewhere. In fact, every second saved, all the way down to 10ths of a second will improve your user conversion rate.

“Akamai and in their survey state that almost half of web users expect a site to load in 2 seconds or less, and they are likely to abandon a site, which doesn’t get loaded within 3 seconds. 79% of web shoppers having trouble with web site performance won’t return to the site to buy again and more than 44% of these web shoppers would go and tell a friend that what kind of experience they had while shopping online.”

With PALSS we ensure the closest cluster delivers where possible cached data, and if not, uses high speed connections back to your server to fulfil your requirements.

The below was a recent test we carried out to show the load time improvements available using PALSS.

Origin Server Location Cardiff / All Tests Carried out between GTMetrix and Pingdom, worst results for PALSS Quoted

Test Location: Stockholm, Sweeden

Origin Direct: 1.60seconds

Normal Caching: 1.26seconds / 26%  saving

Aggressive Caching: 1.09seconds / 46% saving

Test Location: NYC, USA

Origin Direct: 2.34seconds

Normal Caching: 1.86seconds / 25% saving

Aggressive Caching: 1.06seconds / 120%  saving

Test Location: California, USA

Origin Direct:  3.46seconds

Normal Caching: 2.29seconds / 51% saving

Aggressive Caching: 1.60seconds / 116% saving

Test Location: Melbourne, Australia

Origin Direct: 10.89seconds

Normal Caching: 2.95seconds / 269% saving

Aggressive Caching:  2.69seconds / 300% saving

As you can see the further from the origin server you get, the bigger the decrease in time. Although in all case, the load time savings would make a huge difference to the user base.